Dan and Dex find out that Brand X contains an addictive and toxic secret ingredient.ĭex and Dan attempt to initiate a product recall with Leonard's computer, but a Brand X Ike cuts power just as they send the message. After rebuffing Lady X's attempts to bring him to Brand X's side, Dex is locked in a dryer with Dan to be melted, but the two manage to escape. After Dex's friend Daredevil Dan, a chocolate squirrel, disappears, Dex begins to investigate. In the world of the Ikes, the arrival of Lady X, the seductive Brand X detergent Ike, causes a commotion at Dex's club, the Copabanana.īrand X products begin to replace previous products, which is mirrored in the Ikes' world with the deaths of several Ikes.
Clipboard arrives at Marketropolis and aggressively pushes Brand X's range of generic products to Leonard, the store's manager. Six months later, a Brand X representative Mr. Heroic cereal mascot Dex Dogtective is about to propose to his girlfriend Sunshine Goodness, a raisin mascot, but she goes missing just before he is able to do so. When night falls at the supermarket Marketropolis, the store products' mascots ("Ikes") come to life and interact with each other. It has since been frequently discussed as one of the worst films of all time. Its critical reception has been overwhelmingly negative, with most criticism directed towards the animation, humor, story and excessive product placement. In 2012, the film had a low-key release, being direct-to-video in most territories. By September 2011, after the producers defaulted on a loan, creditors auctioned off the film's assets and all associated rights to Lionsgate. The film was originally scheduled for a Christmas 2003 theatrical release however, this failed to materialize, and later planned release dates were also missed. The story follows a cereal brand mascot, Dex Dogtective, who, along with his best friend, Daredevil Dan, bands together a group of "Ikes" in Marketropolis to fight against the forces of the evil Brand X, who threaten to take over the entire supermarket.Īfter raising tens of millions of dollars in funding, Foodfight! had a troubled and much delayed production. Foodfight! takes place in the "Marketropolis" supermarket, which, after closing time, transforms into a city where all the citizens are "Ikes", personified well-known marketing icons. The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, Eva Longoria, Larry Miller, and Christopher Lloyd. Foodfight! is a 2012 American computer-animated adventure comedy film produced by Threshold Entertainment and directed by Lawrence Kasanoff.
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